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Exclusive: An Open Letter From Asher Roth

Disgruntled yet hopeful, I packed a small bag, bought a ping pong table and a Teenage Mutant Ninja Turtles arcade game and dipped to LA. It was there without a car that I spent my time confessing into a microphone set up in my broom closet about life and other various topics. JP from Blended Babies had recorded these testimonies and provided me with a majority of the canvases. Chuck Inglish and I even made one in the kitchen. The two weeks of conversation turned into Pabst & Jazz. The recordings were cool enough to let Def Jam take a stab at the ‘What to do with Asher?’ conundrum. Still my latest sessions with Asleep‘s Oren Yoel couldn’t grease the label’s gears and a lackluster release of “Party Girl” left us feeling unfulfilled.

It’s no one’s fault really. We just weren’t aligned. Wrong place. Wrong time. Too daunting of a task to try and steal spotlight away from label bread winners and roster of talented artists without a ‘sure thing’ single.

Still there’s nothing I would change about these past 4 years. I’ve learned too much. I’ve learned about who I am. I’ve learned about where I am. I’ve learned about what I’m doing. I’ve learned about picking your battles. I’ve learned about patience. I’ve learned about communication. About being part of a team. I’ve learned to shut up and listen. These last few years have instilled in me an understanding that vision and commitment go a long way. That the scenic route takes time and isn’t easy but it is by far the most rewarding. I’ve learned to spend time with people you love. Doing what you love. To surround yourself with people who inspire and believe in each other. People who encourage you to just do your thing.

That is why I’ve decided to stray from the path UMG has laid for me and continue on the scenic route. I prefer to relay my music directly to my fans. Show them what it is I see. Share with them what it is I think. I enjoy letting you hear free-flowing ideas recorded in basements and broom closets. Who cares that they will probably never be heard on the radio? I want to be proactive and not reactive and I would rather nothing get in the way of the relationship I have with my family, friends, fans and my music.

I encourage you all to do the same. Do your thing. Do it every day. Do it unapologetically. Don’t be discouraged by criticism. You probably already know what they’re going to say. Pay no mind to the fear of failure. It’s far more valuable than success. Take ownership, take chances and have fun. And no matter what, don’t ever stop doing your thing.”

—APR

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