If you haven't put in an application for a position in Kanye West's new company DONDA, just yet, then what else are you really doing? Ye announced his latest creative enterprise during a 3-hour tweeting spree on Wednesday night (January 4), naming it after his late mother Donda West--"I have started a new company and I'm so excited about the name.... it's got the best name ever of all companies of all time!!!"--and the world is pretty excited about it. So excited, in fact, that Jimmy Kimmel used a series of Kanye's tweets to make his very own ad for DONDA on his show last night. Read more...

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