Jagged Edge Chats About Latest Project, Jermaine Dupri and R&B Music
Do you still see that today?
Brandon: In mainstream music you have groups that, once they’ve proven themselves, they don’t have to worry about the support, they’re going to get the support. But with us it’s still like we’re always fighting. Even though we have albums out there that are triple platinum and double platinum, we still are fighting just to get our message out there, our music out there. Its unfortunate, but they picked the right ones because we are fighters, and we will continue to fight.
R&B groups seem to have a certain time span. Do you think there is a cap on the number of years R&B groups can be successful?
Brandon: I think the cap comes from the nature of the beast. With urban music it’s always about what’s new and innovative. For that reason, in the urban audience once we’re used to you after a while the urban audience has to feel like, ‘I’ve seen that bag tricks.’ That is the nature of the music we make and the trends we get into. But at the same time I feel like we are losing the depth and you definitely lose some of the effectiveness of music that covers more than one demographic.
Wingo: As far as longevity for R&B groups, a lot of the downfalls have been caused by the groups themselves. We have been watching Boyz II Men and Jodeci and all of them from the time they started till it was over and in each of those instances their downfall was caused by internal problems. Internal problems stopped their longevity because these guys were on a run.
Brandon: No matter how well this album does, we are winners, we’re champions, we feel like that in our hearts. I feel like a champion, no matter how many times I get knocked down I get up, and that’s what we are going to do. All of this has been hard for us, and that has never stopped us in the past. If it’s the type of thing where the respect or the support doesn’t come right off the top, we’re always ready to go in the foxhole and fight.
How has Slip-N-Slide been helping you with the effort. You have been with Columbia and Def Jam before. Is there a difference?
Brandon: Slip-N-Slide doesn’t care how big of a label or how small of a label it is. It feels like it should be able to compete with the big boys and that’s admirable. I think in any type of business or industry there’s something that you lose and something that you gain. When you’re in a big system, they can roll out a project in a way you have never seen before. When you’re in a smaller system, the roll out isn’t always as big but it can be as effective in the long run. The focus that you get from a smaller label is something that we feel like, at this point in our career, like you said thirteen years in, we still want the focus that a new artist gets, and being at a smaller label we can get that.
What is the vibe of the album? How would you describe the emotions you guys were going through when you created it?
Brandon: The emotions were the same as the message: love on. It’s so cliché, but I don’t care what the problem is if it’s as ugly as you think it can get and you be the one to approach it with a little bit of love, a little bit of compassion, a little sensitivity, you’ll get a way better result. So, that is pretty much the message and the emotion.
What’s next for you guys?
Wingo: Touring. We’re definitely going to go hit the road and promote. Every album, the promoting process is the same. The only thing different is how the music industry has changed with the Internet. We definitely have to make a big Internet presence but it is still the same formula: get out and hug and kiss the babies, make sure you get out to the radio stations and let them know that your still here, you got new music coming and the whole nine. Go out and meet with the program director, and hotel parties; the same old thing.
What’s your relationship with Jermaine Dupri like now?
Brandon: We’re cool. We don’t talk much. I haven’t seen him in a while but I have no animosity towards JD. There was a point when I was kind of angry with him but I know everyone does what they think they have to do and if that doesn’t necessarily cover everyone under the umbrella sometimes you have to make those decisions. As a grown man I understand that. I wish we always had the kind of relationship that we had had. I didn’t want to give up the music we made when we had such good chemistry.
So how did that relationship change?
Brandon: A lot of people think that the lack of focus that Def Jam put on us was because of the beef that JD was having. But at the end of the day I just feel like when the situation went bad over there, JD had business with three different buildings. He lost a little bit for it and he wasn’t willing to fight for some records, like he wasn’t necessarily willing to fight for Jagged Edge’s record. And he didn’t want to hold us back. I respect that. Like I said, I felt we should have always been able to do what we were doing. But at the end of the day I respect his decision.