Salute Me: 20 Years of No Limit Records
This month marks the 20-year anniversary of Master P’s No Limit Records. P’s 1991 debut album Get Clean Away was the catalyst to a generation of music that would leave a mark on the culture in and helped establish New Orleans as a hotbed for hip-hop talent. Releasing albums at a factory pace, P and his No Limit soldiers contributed to fill the void left by Tupac Shakur and The Notorious B.I.G.’s deaths in the late ’90s. P was so hot that at one point he earned more bank than Diddy, Russell Simmons and Jay-Z. In ’09, Forbes estimated that P earned approximately $661 million throughout his career. And while his empire eventually broadened to movies, sneakers and a show on Nickelodeon, his work with No Limit’s what made him a legend in hip-hop.
XXL looks back at one of the strongest movements in hip-hop history by taking a look at No Limit’s extensive discography. Salute.
Words by Amber McKynzie and Ralph Bristout