FEATURE:Tru Life:Tru Hollywood Stories Pt.1

What’s beef ? B.I.G. might have described it best, but Tru Life knows it just as well. Known probably more for altercations with New York Giants Prodigy and Cam’ron than his equally formidable mic skills, the Lower East Side MC has garnered a reputation for being a loose cannon even before ever releasing an album. Now after a one-year hiatus from the game, the Rocafella upstart has broken his silence after XXL put the rhyme sayer on a milk carton in a recent issue. In this two-part feature, Tru Life goes in on everything from where he’s been, choosing between Dame and Jay, fatherhood, former beefs, his highly anticipated album and more.

XXLMag.com: Alright, first I saw the Youtube video you posted in response to XXL putting you on the “missing” milk carton. How did you find out and feel about that ?

Tru Life: My brother called me, I think he was more upset than I was. We laughed about it. To be honest I had just took a little break. I didn’t feel like I was missing, I felt like the game was missing me. They just letting me know that they missing me right now. I didn’t really take it no other way, it wasn’t a big deal to me. The weird part to me was, it wasn’t like I’m an artist who had an album out or I been in the game fifty years or something like that. Niggas made it seem like I was Nature or somebody like that that’s been gone for years. I only been gone for a year. But it wasn’t like I was mad at XXL. I even heard they playing the footage on the radio, trying to say I was going hard on XXL. I wasn’t going hard, I’m just a marketing genius and know how to flip things in my favor.

XXL: I heard you say in the video that you were in a suite that was 15K a night. You’ve obviously been laying low, where have you been ?

Tru: Honestly, I been doing the Daddy Daycare thing. In the crib running around with my two little short mans and all that. Taking my sons to boxing classes, karate classes, cub scouts, doing regular father shit. I took a break too because I had to find new inspiration to do this. When you’re not inspired to do music, then you force music. When you force music, then it comes out wack. So it wasn’t like I was on the shelf or like Jay-Z wasn’t fucking with me. Jay and them niggas breathing down my neck trying to get me out like ‘come on, lets do this.’ I had the streets on fire, had everybody in the game fucking with me from 50 [Cent] to Jada to everybody. I wasn’t inspired so I just fell back. I don’t know if people thought [the video] was staged like I asked somebody to let me pose with some money….I had to let niggas know I ain’t starving. I own three houses and all of them are paid for. I’ve been able to do good business and make smart decisions without even putting out a record.

XXL: So are you still uninspired to do music ?

Tru: Nah, I’m so inspired. Because when people doubt me, that’s when I’m at my best. I’m back. I just got in the trenches but I’m into quality, not quantity. I don’t care about throwing out a million records. Niggas is like ‘oh, so and so’s feeding the streets, they got a thousand mixtapes out.’ Yea, that’s a thousand mixtapes of trash my nigga. That’s microwave music. Niggas just throw it in there real quick, it aint even done yet. They eating that shit raw. Mine is in the oven, so when I pull it out, its like Thanksgiving dinner.

XXL: So with that being said, when can fans expect to finally hear that proper Tru Life debut LP ?

Tru: It’s coming. It’s been long awaited and long hated and now I just had to update it. Shout to the homie Nas, I got him on the album, I got Jay-Z on the album, I got Snoop. I got all the living legends on there. I’m just taking my time. Look how long Dre been taking…look how long that nigga Detox album is taking to come out. Niggas ain’t throw him on that milk carton did they? [laughs]. It’d be different if I was in a different era. Picture me coming out when you can go in the studio and you just copped the Wu-Tang album and the Biggie album and the Chronic album is out and Doggystyle. Where there were classics out and everybody was being competitive. That makes you wanna rap. Now look what I got to come out to. I don’t wanna throw nobody names out there but…when you go against what’s out there now, [it] make you not even wanna do this shit.

XXL: You say hip-hop in general but you hinted at New York hip-hop specifically having continued to be on the decline. Why ?

Tru: Like, I was on bringing that New York sound back but you can’t bring that old sound back, shit is dated. It’s played out. A lot of the producers in New York, it’s like they lost they swagger. They would give me beats and it sounded like Lil Jon CD’s. I got a joint called “New York City” that Just Blaze did with everybody repping they borough. It’s me repping Manhattan, Fat Joe repping the Bronx, Fab repping Brooklyn, Nas repping Queens and Ghostface repping Staten Island. I’m trying to change the game. Like, my next shit that I put out, whether it’s a mixtape or whatever, it’s going to be very visual. Like, I’m going to have a visual for every song and if you’re in the car or something you can turn it over and listen to the records. You know how you be like ‘this my shit’ and you wish they did a video for that record but they never do ? That’s the type of shit I’m putting out. -Anthony Roberts

Make sure to tune in for Tru Hollywood Stories Pt.2 this Wednesday (01/07/09).

  • E

    aight my nigga, time to show and prove then.

    • FaMe

      Werd up. He talkin’ all this shit but he probably won’t release nothing in ’09 either. I don’t even really care bout his music anymore. I don’t think anybody does

      • G-UNOT KILLA

        If it wasn’t for him begging Snoop this bitch would’ve been Roach Meat! Mobb Deep has 40 Glocc on call as soon as this bitch deads his alliance on the West Coast! That’s on Crip Cuz!

  • tru jerzey

    This guy is a fake tough guy talk all this shit never bk it up an by himself soft like toilet tissue from the first beef video bustin gunns in the air talkin this rara bullshit then the nxt beef he was like i got kids now im a diff person now…. then he comes out beefin wit jim, cam 2 get another buzz goin takin pic wit people chain that he didnt rob other nig put that work so at the end of the day who is (fantasy life) 4 up an coming artist u dont have to joc jay z 2 come up gettin all these people 4 your record if the talent is there people will support if u came out 8 years ago dont have a ablum out quit just wastin ur time

  • DETROIT

    true life’s album will never drop! another dumb ass gaffed by jigga!

    • http://www.uptownempire.com Trouble

      Exactly. Tru Life was someone Jay put on to go at Dipset, but theres no need for him now. The only time that he was on mixtapes and makin music, was when he was dissen Dipset, on behalf of Jay-Z. And even then he was lame and mediocre, im tired of these lame ass New York artists

  • FLIP

    Bet yall wish you never put this nigga on that milk carton, don’t you?

  • Nino

    I fucks with Tru Life, dude’ got love for hiphop, not these fake ass niggas like Rick Ross.

  • G.O.D.

    NAS IS BISEXUAL AND ETHER WASNT THAT LYRICAL

    • e20

      Folks still hate on Nas? Thats so played out. Get over it you damn square! LOL! Ether was that damn track!

  • a

    C’mon you non-descript u aint on no Dre level for anybody to be checkin 4. You had a lil buzz from beefin and dissapeared. Really you was down w/the Roc and was no priority. If I’m not mistaken a whole bunch of artist came through the Roc/Def Jam and put albums out. What’s your excuse? Jay aint shoutin you out, homie. Get off his dillz!

  • Blue Magic

    Aight, I see you. I was wondering where dude was I mean he just fell off the face of the earth. Props on the fatherhood my dude. Interested to see what the music sounds like these days

  • e20

    I want to hear that track with Nas, Ghostface, fabolous, and fat joe….but not because Tru Life is on it if you know what I mean. I’ve never heard a Tru Life track in my life, but I’ll give him a try, he better rep.

  • Mutada al sader the king

    3 Houses paid for ? OK…

    I respect a man taking time to do him and be close to his seeds. Children are a blessing and they only stay young for a second. You cant miss that for nothing. If what he says is true and a nigga can lamp like that and not have to worry about funds coming in more power to him. Just remember, Hip Hop has a very short attention span. And news flash Jay Z is washed up.

  • El Tico Loco

    Hiatus from what? Back from what? He made an ass out of himself in that video response, and seemed very butthurt and insecure, the milk carton caption shows that you are missing NOT BROKE! So son just told on himself. lol

  • niggafrommmemphis

    what i don’t understand is if the rap game is so lame now (and it is,hate to say it),why didn’t he drop some shit 4 or 5 years back when niggas first heard of him.i thought he was cool goin on mobb deep,but then he never came out with his shit.the rap game was getting lame then,and he still ain’t released nothin.somethin ain’t makin sense.

  • http://xxlmag.com yung gee

    wut he sayin bout hiphop is right. there ain’t to many influences. mainstream is dead . hiphop still alive in da underground.

  • Azz

    Fuck what people R sayin, I cant wait for u 2 drop sum music CUZ Tru-Lif3 for 3V3R.

  • Skruwz

    Just do your thang homie, if you got what it takes for a strong comeback youll know. Detox is not coming out anytime soon though, just leave that subject alone!

  • ShowTime

    ITs The NEW! New-York that was my shit. I will give him a shot Im not convinced yet but I will definately hear him out.And I feel him on about the old sound being out dated as NY MC I realize that now..Even in recording for my new album I had to discard joints because it was the old Boom Bap which I still like but its Played out.. NY producers gotta get on their grind..And come with a new sound..And not try and duplicate shit from the south, west, etc. That the hardest thing for me to do.To find that new sound thats different but hot and cutting edge. TRu good luck hommie

    http://www.myspace.com/showtimeny

    I got some mellow shit up Just for right now.

  • Jpdakid

    I wanna hear that “New York” track, but him and Saigon are boys so why he ain’t put him on? well Fab will proly do his thing, but instead of Fat Joe he shouldve threw on Cory Gunz

  • NE WHERE GANG

    Lizzzzzzzzzzzyyyyyyyyyyyyyyy!! lol this nigga wild he fucking Nas,Jay-z,Snoop,Fat joe,Fab & Ghostface u gotta respect that.

    I agree New York fell off they got FAT & CONTENT with old beats old raps & thought they’d never fall off & GUESS WHAT THEY DID.

    New York’s been soft ever since Snoop came thru and crushed the buildings.

  • Rae Tha Great

    Man Tru that dude fuck what yall talking about. R-O-C BABY!!! But I think Tru gone put out a classic for real get the right singles out and build a crazy buzz “Breathing Ain’t Enough” gone be crazy!!!! PEACE

  • balaramesh

    but the deal is that due never put out any classic material like dre. therefore, the milk carton is justified. dude had a buzzz and fell off.

    def jam/ roc does pay their artist well but never push their music hard. kanye really pushed his dang self.

    in regards to “bringing NY back”, that is NOT going to happen until a few things happen:

    1. viacom and clear channel (control majority of media outlets)

    2. people get tired of microwaveable ringtone artist and force labels to push good music.

    3. ny rappers put out highly successful radio friendly songs that sound nothing like other akon or t-tpain (other than 50)

    4. when NY radio, actually plays NY music. AND and have more than just busta and jim jones performing at NY concerts dominanted by southern artist (HEARTBREAKING)

    5. people actually support good artist instead of bootlegging/downloading albums and stop complaining when soulja boy and t-pain sell gold and platinum albums

  • Pingback: XXLmag.com - » FEATURE:Tru Life:Tru Hollywood Stories Pt.2

  • the G.O.D

    PEACE
    Whoever is using that G.O.D name up there to post some unmanly comments up there-quit it and oh yeah wipe your mouth

    peacre

  • the G.O.D

    Peace–typo

  • the G.O.D

    Peace
    typo

  • SW PHILLY

    If NY want to get back on they are gonna have to follow what they did back in 93′ when the West Coast was on top, and get grimey.2nd support they own. Cory Gunz could be next one but he need to get off them Wayne comparisons.3 stop tryin to make south soundin’ beats.4th last but not least somebody need to Wu-tang the industry when they came out everybody wanted to know who dis big ass crew of niggas was. Strength in numbers. By they way Blackmoon,wutang,A Tribe called Quest, Onyx, Lordz of the Undaground. All but Blackmoon went either gold or platinum.

  • SW PHILLY

    All those albums I named dropped in 1993 and still Blackmoon sold 350,000. Not bad when the West Coast was killin’ it.