Joell Ortiz
I Mean Business

joell.jpgJoell Ortiz once proclaimed that he would settle for nothing less than a position next to 50 Cent and Jay-Z in the ranks of hip hop’s elite. That’s an awfully bold statement coming from somebody whom the majority of mainstream music consumers have likely never heard of. Nonetheless, it appears that a certain legendary beatsmith, who has been important in the careers of the two aforementioned giants, shares this vision and is poised to help make it into a reality. Just days before the following interview, Ortiz inked a potentially life-changing deal with Aftermath Entertainment, the storied record label helmed by none other than Dr. Dre, a man whose expertise has been known to turn little-known regional standouts into worldwide superstars. Before the release of his Aftermath debut in 2007, Ortiz is dropping The Brick, a mixtape album on Koch Records, in late 2006. XXLMAG.COM recently touched base with the pride of Brooklyn’s Cooper Houses to discuss his plans for world domination.

Watch:
Joell Ortiz “125 Grams” (click here for video)

Congratulations on the new deal. How did you link up with Dre?
I actually just got a phone call in May that Dre wanted to fly me out, that he had heard some songs through a friend of mine, Karen, up at Interscope. I think she had hooked it up or whatever. But he flew me out and it was crazy. It was like 10 or 15 minutes of me playing songs. He was just like, “Yo, I’m feeling you.” I’m like, “Yo, what the dilly, yo?” He’s like, “Yo, you wanna be Aftermath?” I’m like, “You’re damn right I wanna be Aftermath!”

Aftermath is notorious for signing artists and letting them sit on the shelf. Was that something you considered?
Nah, it wasn’t an issue because I’d been doing my homework on labels before I even went over there and seen what’s going on. I realize that with bigger labels, with bigger machines, you gotta make them interested. You gotta be the momentum they want to push. So I wasn’t worried about that. I knew that if we stick to our game plan the same way we got myself buzzing in New York that we would get them interested. I’ll be coming out and everyone will want to know who Joell Ortiz is so I’m cool with that.

I know you use the Internet a lot. You have your site, a MySpace page, you write a journal on HipHopGame.com. Would you say the Internet played a big part in building a buzz around your name?
Oh, definitely. The Internet was huge in my buzz—Hip Hop Game to MySpace to my website. It kept me in touch with what was going on in the underground and what people wanted to hear and it [created] a strong fan base. My Internet fans are going to come with me on the Aftermath ride also. If I can give any advice to anyone up and coming, they need to get up with the Internet because it’s a hidden world—now, I think it’s pretty exposed out there—but when I was writing it, Hip Hop Game and all that, it wasn’t super popular. Now everybody’s leakin’ stuff through there, so yes, I would say the Internet was huge in my signing and a big part in my career.

What about in terms of feedback you get? Being online allows you to connect directly with fans.
Yeah, you get the criticism too. You get the, “Oh, on this joint…” but a lot of my feedback, I ain’t gonna lie, is extremely positive. It just kept me inspired, kept me motivated. I didn’t have to switch up or nothing, like, “Oh word? They saying this about me?” Everybody just kind of connected with me. I’m like the underdog, being Latino. You know how hard it’s been for a Latino getting in the door without a label or [by] just being a nice Puerto Rican rapper. Dudes [online] are like, “He’s nice. He’s not nice for a Spanish rapper, he’s just nice.” The Internet kept me going that way.

People have compared you to Pun, as far as your rhyme style, and the fact hat you’re Latino. I know you mentioned him as a big influence. Do you feel like the similarities could possibly hold you back?
Nah, that won’t hold me back. How can that hold me back when he was great? If I was being compared to just a plain rapper, it might bother me or hold me back. But I’m being compared to sheer greatness. I love the comparisons. Those are hard shoes to fill [so] at the same time, I want people to know that I’m my own artist. If it takes them to hear [through] word of mouth, Yo, he reminds me of Pun, for them to listen to me, I’m okay with it. When they listen to me, they’ll realize I’m Puerto Rican, yes, I’m a little heavy set, but I’m Joell Ortiz.

A few years back, you won the EA Sports battle and your song was included on the soundtrack for NBA Live 2005. You were also supposed to get a deal with Jermaine Dupri’s So So Def. Can you talk about why that deal didn’t work out?
That was a long time ago. It was just a battle I had won, and I was supposed to get paid. I hadn’t received anything, but that was a long time ago. That was before. This is after. Aftermath. I ain’t even dwelling on what went on back then. It’s all good, I’m looking forward to that. EA Sports knows what’s up though. We cool.

Your rhyme style is very New York. You use a lot of metaphors and punch lines, and you have somewhat of a complex rhyme structure. That’s not really what’s selling records at the moment. What about your project is going to make people go to the record store and cop your album?
Because I’m not going to be…how can I put this? I need to word this very carefully. I’m not worrying about what’s selling. That’s not my issue. The minute you start worrying about what’s selling, you start making songs out of your norm. If I can make the songs I’ve been making the way they are: heartfelt songs, only Joell Ortiz, not what’s selling, just let the beat talk to me, let me continue writing how I write, I’m gonna be fine. Like the Big Pun comparison, you can’t deny greatness. You can’t deny something that’s just that good. Like for instance, if the beats are hot, you can dance to it. You ain’t gotta be dancing if I’m telling you to put your cup down or get on a fat ass or something. People dance to crazy songs, so I’m gonna continue making crazy songs, not directing anything at the clubs. If I do get a club oriented beat, I’m gonna do it the way I do it. People will want to dance to Joell’s songs.

joell1.jpgEver since the whole 50 Cent phenomena a lot of New York MCs are flooding the market with mixtapes. I notice you haven’t been saturating the market like some other artists tend to do. Was that a conscious decision?
I like everything that I do to be phenomenal, to be groundbreaking, to be big, for every look to be crazy. I don’t want to flood my name in the mixtape market and get boring. I like to be exclusive. I like [people] to be like, Oh my God, you’re telling me he’s on that mixtape? Lemme hear what he gotta say. Another thing is, right now we’re in a period of change coming out of New York and I don’t want to be friend or foe with anybody. By getting on certain mixtapes, you’re involved in nonsense that’s not even supposed to come your way. Whether it’s like, Oh, he raps with him? I don’t want to be affiliated with nobody. I want to run Joell Ortiz’s race, and get the gold medal. Dre’s gonna help me do that and the whole world will witness that and we’ll be fine.

There’s been a lot of talk recently about New York falling off and losing its title as the center of the world of hip-hop. Do you think it’s something the region will ever be able to get past?

You mean some of the former big dawgs not being able to sit in their throne anymore? I think the move for the former big dawgs is to embrace this new class. The new class knows what you were. The new class bases their rhymes and a whole lot of good culture on what you got started. Right now it’s in the South so the East in general is on some… you know what I mean? They really wound up, they really tight right now. But you can’t be mad at what’s going on. For so many years, the East has held it down. I’m actually tired of hearing East Coast rappers with the “I’m gonna bring New York back” scheme. I think it’s getting corny. That’s not a shot to anyone, but I just think everyone should concentrate and make great songs like we always knew we could and everything will be fine. And as far as the big dawgs, man, like the President of the United States, you can only reelect twice. You had a term. In order to stay alive, you embrace the new President. If you can help out another campaign, help it out, especially if you believe in it. That’s how I feel about the once-was dudes that was on top. You still on top in your own way, if you embrace the new class and help them stay in the light too.

  • dumdum

    1st

  • kenny

    you first cause who cares about him

  • Foekist

    Big ups to Eskay, keep doing your thing! We gotcha back out here in Detroit, niccah!

  • marlon

    this guy is sick

  • KO

    This nigga changed my oil last week, now he’s on Aftermath – Now that’s a come up!

  • http://www.dmcworld.com/technics2004/video/2004dj1-100k.wvx Papoose Is GARBAGE

    So, Dre calls you into the studio and you sign whatever? I hope this nigga got a Big Ass bottle of PLEDGE to keep that shelf from getting dusty.

  • spotrusherz

    joell is the truth in every aspect of the word and he got a crazy spit game. dont even think about hating cause you’ll be biting your tongue/fingers soon enough.

    preparense maricones

  • http://www.bookwormbrown.com bookworm brown

    that shit’s real.

  • Conte

    He isnt Em, He aint 50, Dre didnt make Game, 50 did. Rakim sat on the shelf, Eve never did shit, now she left Dre for Swizz. Bishop and Gauge havent done shit yet. So what makes anyone think this guy will do anything. You no Dre is gonna hopefuly drop Detox on 07 and Bishop and Gauge are supposed to drop in 07 too. But this guy is ok, he aint nothing special in NY. And really, I havent heard alot of buzz in NY about this guy. Except for G Unit nobody in NY gets talked about right now except for Papoose and he sucks shit. Pap cant rap to the beat. So this guy will flop hard.

  • WESTCOASTRYDAZ.COM

    HAS ANYBODY HEARD? BISHOP LAMONT NEW JOINT,IHAVE AND I HAVE TO SAY HE BROUGHT THE WEST BACK CHECK IT OUT HERE FIRST WESTCOASTRYDAZ.COM

  • Shanti

    Good interview Eskay.

  • INTERSCOPE JACKSON

    Joell is tha truth

    Welcome to the fam kid

    congratulations

    on the road to Riches & diamond Rings real niggaz do real things

  • NYer

    He was just moppin floors @ the mall for $5.15!!! I knew he looked familiar…Thats wussup

  • G Off

    Eskay shows his head over here finally… Nice look.

    Ortiz seems like he has a good head on his shoulders.

  • rezcuetheghost

    yeah thats whats up hes carrying rappers like big pun so he cant fuck up………

  • http://XXLMAG.COM BIG CEASE

    125 grams niggas!!! the next one!!

  • BlackMan

    Congrats on yo deal Ortiz. I admit im not the biggest fan u have, but i listened to everything u got on hip hop game and i was impressed as shit. I dont know too much else about u to say imma get yo album, but imma b lookn at what u do 2 c if imma cop it or not. Keep doin ya thing though, fuck whatevers “dominant” in hip-hop, and continue doin u, it got u far enough already. MID-WEST 4 LIFE BITCHES!!!!!

  • http://xxlmag.com SUPER313

    this dude joell ortiz is a FUCKIN
    NASTY mc

  • http://www.myspace.com/teammetafore Meta

    Congrats again!!!

    F The haters do ya thing!

    Check the page and please HATE
    http://www.myspace.com/teammetafore

  • armchaira&R

    Good to see Joell getting some love from the industry, FINALLY. I saw you at SOB’s 2 years ago. amazing stage presence. Good luck to you

  • http://www.myspace.com/outfitrecords jaybaby

    Congrats to you my nigga! well spoken mc. Say alot of the shit I be saying but just in a calmer fashion! I havent heard much from you but if Dre signed you I know your hot! Cause that nigga got the ear! Check these beats out on myspace page! I done executive produced 3 albums for mobbdeep (murda muzik,infamy,H.N.I.C.)
    and produced a few records. The most recent was “You Already Know” of the Get Rich Soundtrack with banks,buck,50

    if you feeling any of the joints hit me on the page! got plenty other joints you can check! Real HipHop!!

    Dre done heard some of my shit 2, so check it out doggy! much success 2 ya

    http://www.myspace.com/outfitrecords
    http://www.myspace.com/outfitrecords
    http://www.myspace.com/outfitrecords
    http://www.myspace.com/outfitrecords
    http://www.myspace.com/outfitrecords

  • http://www.dmcworld.com/technics2004/video/2004dj1-100k.wvx BAGE

    FAT, 30 YEAR OLD, HOMLY LOOKING LATIN DUDE…YEP THAT’S GONNA CATCH PLATNIUM STATUS.

  • gioforeal

    New York rappers don’t seem to realize that they didn’t have anything to do with N.Y. rap fallin off,and consequently they won’t have anything to do with it returning.The industry is run by T.I.s not the low men on the totem pole i.e. rappers.

  • lamborrcleveohio

    i just downloaded some of his shit. lyrical new york shit!! No bullshit preschool ryhmes here!!

  • New York Nigga

    how old iz this nigga? like 40 years old man dre need to concentrate on hiz young talent like Gage and lamont becuase thst da future of hip hop

  • http://www.xxlmag.com Mav

    Dre will be at his he’s best has a long track record for breaking new artists. He gets up for this maybe because its fresh the hungier is there. And the boy Ortiz definitely has skills. HIP-HOP needs something new I’m hoping this it’s it.

  • http://www.dmcworld.com/technics2004/video/2004dj1-100k.wvx O.E.

    TOO OLD! DA BITCHES WON’T PAY ATTENTION.

  • Mando X4

    I just don’t care for this guy, don’t care for his style, rhymes….ain’t gonna hit. just puttin’ in my two cents. peace.

  • spanish jay

    who is this eskay guy any way? i heard his name is kevin and he’s french or some bullshit

  • illphil

    I never scrolled down before.

    Damn, there’s a lot of lame cats talking a lot of shit on here from behind a computer.

    Good luck to dude. Aftermath is a big fucking deal. No one can predict the future.

    People should be congratulating this dude. Dre don’t just sign anybody.

  • WESTCOAST

    IS THIS A JOKE?

  • OG

    Aftermath be running this rap shit!!!!!

  • ?

    This nigga changed my oil last week, now he’s on Aftermath – Now that’s a come up!

  • ghostandarkness

    i cosign dat nicca he gon be da next great wordsmith damn dat boi spit vicious 125 grams classic.damn i aint heard no raw shyt like dat since fifty came out

  • http://www.dmcworld.com/technics2004/video/2004dj1-100k.wvx O.E.

    TOO OLD DAWG…

  • Pingback: 50 ст. » Joell Ortiz

  • Hyphy510

    Westside controls the East…just like Pac wanted it. Bay to LA on mommas

  • Knowledge Speaks

    If Dre could make Eminem (who used to be on a serious lyrical tip) into a world renowned artist, Ortiz is definately in the right place.

  • flip

    I HOPE HE NOT A TAX WRITE OFF IREAD SOME OF THE POST ON THIS P-ROCK MC NEW YORK IS TRING TO COME BACK . PAP IS MAKING THE BEST TRY SO FAR I HEARD HIM SPIT BEFORE ON THE HAFETIME http://WWW.WNYU.ORG ON WESENDAY FROM 1030 TO 100 AMSHOW HE GOOD BUT WHAT IS GOOD NOW FOR EVERYBODY DOING WHAT THEY THINK WHAT HIPHOP IS

  • mc drill

    HE IS THE NEXT BIG THING

  • idiots

    the nigga joell is younger than Game, fiddy, bishop and em….my nephew went to jhs with him.

  • Pingback: Poisonous Darts « trife life.

  • babyboy

    fck this fat bastard

  • http://cafebizarre.ch Ram I Ro

    Shit, this guy got skillz. He can make it. Let’s just hope Dre does something with him sometime soon.
    Only thing i don’t understand is “does this guy speak any spanish”????
    What’s up todos mis panas, at Pico U.

  • Profit

    U country niggas need to stop hatin’. Joell is gonna be a problem!!!

  • http://www.dmcworld.com/technics2004/video/2004dj1-100k.wvx CALILUV

    SO DRE SIGNS THE LATINO RHYMEFEST…WHOOPEEEEE!

  • http://www.dallaspenn.com SHOCKWAVE

    ESKAY,
    nice way to line ‘em up for homeboy to knock ‘em down. JOELL ORTIZ is a sick rapper and I don’t even fucks with rap hardly anymore because niggas have no skills in the game right now. JOELL is gonna change all that shit you was feeling about latino rappers and NY rap in general. Just some pure uncut Hip-Hop and thats all that ever really matters.

  • Live 4rm the Chi now Im in NY

    JOELL do your thing holmes. This is gonna be the next dude to SHIT on you doubtful ass ho’s. Dre went to HIM to sign him….DRE. And yall hating? LMAO. Broke ass niggas. I been listening to the kids music…pure HEAT. Talented dude and keeps it 100 at all times. Hardworking dude…stay on your grind! And hyphy510 u have no idea what ure talking bout and ur dumb ass dont even make sense.

  • H-man

    Aftermath Dynasty…underground buzz 2 worldwide domination…I like dat

  • aftermath

    DRE made Game, bishop and Gauge are on the way and Busta did pretty good with The Big Bang and we still gotta look out for stat quo whenever tht shit comes out i been waitin on that shit for almost 3 years now. lol but no rush take ur time dre thts why all ur artists is the best in the game cuz you behind them and you take ur time. and p.s. Joell is guna be good.

  • http://www.melodiousthought.com Conduct

    Dudes Fresh…messin with Aftermath…hope his album drop this life time!

  • RICKY DOLLARS

    Repping Williamsburg, Greenpoint, Bushwick… Joell is a dope lyricist…. congratulations Joell!

  • http://www.xxlmag.com Mav

    Come on some of y’all THINK. It’s SHOW-BIZ-NESS. Dre is a smart cat the latin community has made their global presence and it want be ignored. The BIG MAN is latin by creed. And the world loves something new. Dre needs a challenge and for the world to know he is great. What better way than to come with something unheard of nation wide. I download the video his for real it’s always about talent, and hungier bottomline. Beefing is not make timeless music. Tupac my man was a one of a kind he had vision, depth, foresight, intelligence, and was groom as a child. Sensative to the struggles of the common person man or woman. It’s ashame that these rap cat choose to remember all the beefing. One of a kind. Like Bruce Lee. We will never see that shit every again. And is making more money. Ain’t as half as good as B.I.G. dead can’t see him alive with no lyrics the man had style. Let’s embrace something new. HIP-HOP needs it.

  • http://www.myspace.com/nucpromtions Noetik

    Yo dope article! Joell Ortiz if you reading this lets talk business man far as doing some promo work out here in the Midwest Region for ya and getting some beats from my peoples, Peace!

    http://www.myspace.com/nucpromotions

  • http://dubcnn.com cali gunslinger aka poncho villa

    I hope dude stays hungry cuz thats when rappers bring out the best shit in them. rappers dont know how to do that now. I hope he’s a dude that has an album and i dont have to be skipping through it. Stay hungry even with money and all the good shit this life has to offer. Not shitting on anybody but dre has so many talented rappers on west that he has to go somewhere else? Stay focused dre and remember where home is and remember the west needs a pulse.

  • H-man

    Your commin home wit me, and hiz boy, and hiz boy, and hiz boy, and hiz girl…..lololol…Aftermath

  • http://www.dmcworld.com/technics2004/video/2004dj1-100k.wvx UV

    AFTERMATH…WOW! THAT”S GONNA BUY LOTSA BURRITOS FOR THIS CHICO…

  • shay

    yall dumb niggaz dont no shit dis fool will blow wit dre yall sum faggots dat b on here dont no shit bout life and culture of rap musik yall mo like fans so yall voices suck no da real hate yall fagots jus listen to rock yall dont do dis live n breath hip hop dis is a fad fo yall bitches

  • shay

    really do da homework no rap where it started where it been where it bout 2 go if yall cant see it or understand it yall iz no betta than white folkz who contoll and run n show u what is really hip hop undrstand hip hop is what we want n luv and moves our everyday life not messages boards sound scan n what we really rate its about what relates so fuck yall dumb foolz

  • LA Coasta Nostra

    WESTCOASTRYDAZ.COM Says:

    HAS ANYBODY HEARD? BISHOP LAMONT NEW JOINT,IHAVE AND I HAVE TO SAY HE BROUGHT THE WEST BACK CHECK IT OUT HERE FIRST WESTCOASTRYDAZ.COM

    I hear Southern Cali Coastin wit Bishop…

  • http://www.myspace.com/xcfuckenqte XCQTE

    Congrats on the deal Joell!!!

    Been a fan of his since he did a track wit local artist Mareko, and he ripped that to shreds!!! A track of his to check for is a freestyle collab with Pumpkinhead (The Plague) over the Outta Control beat. Shit is amazing.

  • Prince Of The South

    Dre has made some of the biggest names in Hip-Hop. Snoop, Em, 50. The new bloods he has are trying to prove themseles, Game legacy riding on his new cd, Bishop and Gauge are nice, but Dre is known for taking his time on projects and that could work against them. This new guy, Joell Ortiz, seems humble and he knows what he’s talking about so maybe he’ll go far. Everyone know Dre can mold you into a superstar, but I don’t think Dre’s as hands on as he used to be. I think after he got Em and 50 to where they are now he got lazy, hell I would too. Back in the day Dre would be more hands on in the projects, but now it feels like he just makes the beat and hands it to you. Look at Busta’s cd, Dre’s beats on there were crazy but they weren’t standouts. I hope this boy keeps Dre’s attention.

  • IVE HEARD IT BEFORE

    Has potential and already has things going for him…..besides the deal. Steady flow, quite unique and can be clever. Pleasure to listen to. Im pretty sure though he wont come out with anything from Aftermath or any mixtape he releases that we HAVENT HEARD BEFORE. The subject matter and the structure of his work is, and will be similar to The Game’s, Fat Joe’s (they even sound alike) or any other upcoming rap artist nowadays. IT WILL NOT BE AT ALL INTERESTING OR NEW(although it will sell). He says he wont make music to SELL but we all know he will and i could go as far as to say he might end up being WASTED TALENT. Smart move by DRE considering that Latin Americans are the fastest growing population in the US right now.

  • http://www.dmcworld.com/technics2004/video/2004dj1-100k.wvx UV

    YO! USE YOUR BRAINS…THIS DUDE IS STRAIGHT GARBAGE. DRE AND INTERSCOPE’S HEAD BRASS (WHO OWNS THIS SITE) ARE JUST LEANING ON XXL TO PUSH THIS CHICOS HOT GARBAGE AND TRY TO BUILD A BUZZ…BUT, YO! LOOK AT THIS CLOWN HE AIN’T SELLING SH*T OUT SIDE OF NY!

    DOUBLE WOOD OUT THE GATE…

  • The Admiral

    Terrific interview ! Eskay

  • Belize

    >I’m actually tired of hearing East Coast rappers with the “I’m gonna bring New York back” scheme.

    ^real shyt homie

  • http://www.myspace.com/donnygoines Donny Goines

    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!

    http://www.myspace.com/donnygoines

    Listen to song and read blog for explanation. 1

  • RAGE

    This dood is hot But is he really from tha east coast?

  • http://www.dmcworld.com/technics2004/video/2004dj1-100k.wvx UV

    - FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!
    FUCK DA SOURCE MAGAZINE!!!!!!!!!!!!!!!!!

    http://www.myspace.com/donnygoines

    Listen to song and read blog for explanation. 1 –

    HA, HA, THIS NIGGA BE ALL OVER THE NET TRYING TO PROMOTE. DAWG YOU MAD @ THE SOURCE BECAUSE YOU DIDN’T GET “UNSIGNED HYPE”? THAT’S GANGSTA…EXACTLY WHAT A REAL “G” WOULD DO!

  • koofiesmacker

    Real talk: Joell Ortiz, got next. Who want it? He a one man Army and if you don’t know who he is here’s a link http://youtube.com/watch?v=7GAUC1ex3L4 ,…Give my man his props. Dude is a Cooper Project representa, I saw him @ a local barber shop,..OOOWIE dude is def. nice
    Dre don’t just fuck w/ anybody, snoop, eminiem, Game,…& now JO,..So fuck y’all haters

  • http://www.myspace.com/joellortiz Grizzly

    yo this nigga Jo-Ell Ortiz is the best I’ve ever heard .. and YES TO THAT DUMB ASS DUDE WHO SAID IF HE IS REALLY FROM THE EASTCOAST.. HE’S FROM BROOKLYN NY
    THIS MAN JO-ELL ORTIZ WILL CHANGE THE GAME..

  • the don

    wdf, they coulda signed immortal technique b4 this…..

  • Fred D

    Dude Is KInda Hot but w/ some Dre and Alcamist Beats..Dude should go Plat!! Good Luck and enjoy the ride Homie!!

  • DJ-REAL

    9 out of 10 of you niggaz hate… this Latin dude does have skillz… but, this cat isn’t gonna make a bigger impact than Big Pun… it’s like Guerilla Black sounding like B.i.g. and he didn’t do sh*t… and yeah, theres a lot of better underground latin MC’s… like Immortal Tech… plus, I think Omar Cruz will eat em up… 1

  • koofiesmacker

    Yo to conte,
    You ain’t from NY, how u gona claim u NY & u ain’t hurd JO yet? Fuck out here, fuck G-unit they ain’t even runing NY, we bumbin some real Steet Musik

  • DRizza

    Joell is the truth plain and simple. He’s a problem and his mix cd is murdering cats fo realz!

  • http://www.myspace.com/keniver keniver

    ah shit, dre adds another weapon to his arsenal. get ready folks.

  • H-Man

    OK, gotta get tha weight up on da webpage, myspace, and shit….I did tha Math, and there aint gonna B nuttin left After that…BOOOOOOOOM…U say DRE, I say Dynasty

  • HAHAHAHA

    Aftermath/G-Unit? You think?

    wacht and see :P

    secret source :P

  • Sushi K

    Yeah, listened to all the tracks he has up at joellortiz.com, and I’m sold. This is it, and best of all no corny-ass sung choruses. He’s got it all… minus top-flight production. Hopefully that Dr. Dre person can make some ok beats and this should be history.

    Joel Ortiz>Lupe Fiasco

  • http://WWW.MYSPACE.COM/JOELLORTIZ GRIZZLYANIMAL

    JOELL WILL CHANGE THE GAME (REAL TALK)
    MARK MY WORDS

  • ct4shzl

    i never forget i met seen this motherfucker battle some nigga outside of Club Stereo in nyc a few years back. The other person went first, and got at him kinda heavy. This nigga Joell commenced to diggin in tht niggaz ass (no,homo). For 2 rounds…i was like who the fuk is this guy ….Joel Ortiz!!!!

  • http://www.myspace.com/zeeprod Zee Productions

    Check my new Nas – Hope remix peoples on myspace

    http://www.myspace.com/zeeprod

  • Jen-uh-fuh

    Just barely read what all the ignorant azz haters gotta say about Ortiz and it sounds like we got a bunch of lame as catz who don’t know sh*t about hip hop! First of all the West is dead, been dead since Pac died…what’s up wit the cholo rap? Mah goodness! And Pac was originally from the Boogie Down! 2nd it don’t take a genius to entertain the majority of people these days (i.e. the south) but it does take a genius to find real talent! Dude doesn’t rap about his chain hangin low or his grill nor the newest dance out there, dude raps from the heart…bout real sh*t. Nikkas what you call an artist. Good quality hip hop.