Contact Us

Nas Invests in Mass Appeal and Becomes Associate Publisher


Nas was the first artist to appear on Mass Appeal in 2002. 11 years later, Nas is an owner of the magazine.

During an interview with Forbes, the Queens rapper revealed he invested a “six-figure” sum in Mass Appeal, which recently lifted its five-year hiatus from print with Earl Sweatshirt and Blake Anderson on their latest issue.

Nas will serve as an Associate Publisher for the magazine. It was originally founded in 1996 as a graffiti magazine, and has encompassed everything from print, web, video and more.

When asked about his Mass Appeal deal, he will be joining White Owl Capital Partners. They are a young investment firm with interests in tech, media and energy in countries such as U.S. and Europe.

Below, you can hear Nas’ thoughts on his latest business venture.

On why he chose Mass Appeal:

Mass Appeal has a legacy and respect. It already has a foundation … I just feel like I can add on because I can lend my kind of cultural expertise and my professional acumen, and develop the business. I knew that this was down the road. I didn’t care to interrupt me being a creative musical artist … I said I’ll be more of a businessman down the road. I’m down the road now.”

[via Forbes]

Recommended For You

Around the Web

Best of XXL

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for XXL Mag quickly by connecting your Facebook account. It's just as secure and no password to remember!