Lil Wayne is adding another responsibility to his already piled-high plate. Weezy has teamed up with DJ Scoob Doo for the launch of BreadOverBed.com, a lifestyle site that will feature exclusive, behind-the-scenes footage of the busy rapper on work mode and in his day-to-day life.
“There’s no quit, there’s no stopping, there’s no such thing as a break, and the best part about it is there’s no reason why — the reason is you,” Tunechi told MTV News about the new site, which has no exact launch date as of press time. “The reason why I don’t stop is because of me, the reason why I don’t sleep is because of me, the reason why I don’t take breaks is because of me. I don’t have to. It’s natural.”
“This Bread Over Bed thing is more like a lifestyle, it’s more like a way of life,” added Scoob, who is a veteran DJ-turned-video director, helming clips like Weezy’s “Steady Mobbin’” and “I’m Single” as well as DVDs about the Young Money frontman. “A lot of times when people think of a job, it’s like, ‘OK, I got to work, I leave work.’ This Bread Over Bed thing, it doesn’t end—it’s a lifestyle that just continues. It never has a punch-out time and it never has a day off.”
Much like BreadOverBed, Wayne doesn’t have a day off, making the entire concept of the website very fitting. Weezy F. Baby got his start in rap as a tween and has since released nine solo albums, three group albums as a member of the Hot Boys, a collaborative set with Birdman, a Young Money album and countless mixtapes. Not to mention he runs the very successful Young Money label, has his TrukFit clothing line and has some of hip-hop’s most celebrated artists under his careful watch, among other ventures. Now, fans will be able to see just how he does it all and does it well.
Additionally, the site will house videos from other artists, athletes and other public figures who work just as hard as Lil Wayne.
To celebrate the site’s launch, Scoob will host an all-star affair at Pole Position Raceway in Jersey City, New Jersey.—Mariel Concepcion (@Mceezy)