Lyor Cohen’s New Label Is Partnering With Twitter

During his keynote speech at Midem in Cannes, France, Lyor Cohen announced that his new label 300 has joined forces with Twitter in order to create A&R tools that will benefit the whole music business. “In the modern A&R business we are all looking for talent in various places, and certainly Twitter is a terrific place to look at talent,” said Cohen. “If you want to get signed, you have to engage with Twitter, and of course YouTube, and we’ll be looking to try and develop tools that the rest of the music community can utilize.” Cohen’s keynote marked the first time ...

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