Cam’ron and Reebok Unveil New Sneaker Collab With DMX Run 10

Today, Reebok Classic and Harlem rapper Cam’ron announce their latest collaboration on one of the brand's most popular shoes, the DMX Run 10. Dubbed as the Cam Ron silhouette, this new sneaker from Killa Cam and the American sportswear brand takes cues from the Dipset rapper's eccentric fashion style and his neighborhood.

Inspired by Harlem Nights, the brand new DMX Run 10 Cam Ron silhouette is dressed in a black colorway with hits of purple featured on the upper. Constructed with premium leather materials and pony hair suede, the sneakers are rounded out by a purple icy outsole—that represents Cam's favorite color of all time.

In addition, the return of this classic Reebok shoe will feature the signature DMX cushioning in the insole of the sneakers while the EVA midsole offers consumers more comfortability. With Cam'ron's signature "Killa" branding featured on the tongue of the shoes, the sneakers also include another personal touch of the Harlem rapper with the shoes packaging, which feature lyrics to some of Cam's most popular songs.

The Reebok DMX Run 10 Cam Ron sneakers will go on sale starting Mon., Nov. 27, at select Reebok retailers and online at reebok.com for a suggested price of $200.

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