Adidas Adds Colors to Boost Soles

Today, adidas gives the popular BOOST a bold new look by introducing it in color for the first time. Available now in red and black, the highly anticipated color update to the Boost offers runners a completely new aesthetic from the Three Stripes. The new colorways will make their debut alongside the iconic white Boost midsole on triple red, black and white versions of the latest drop from adidas, UltraBOOST Uncaged.

This evolution of adidas’ original UltraBOOST Uncaged is focused on offering runners a completely new aesthetic, as each component of the shoe is presented in the same color as the Boost midsole – giving runners a fresh new look on the streets.

The vice president for adidas Running shared the latest news of the popular Boost via a newsletter that read: “The introduction of BOOST with Color reflects our dedication to identifying and understanding exactly what our consumers want and to pushing the boundaries of aesthetic design. BOOST is an industry-leading innovation that will now be available in a style that matches the elite standard of its performance,” says Ben Herath, vice president of design for adidas Running.

The Adidas UltraBoost Uncaged with color will be available in stores starting Saturday, July 16, at adidas flagship stores and at adidas.com.

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