Adidas x Hypebeast Ultra Boost Uncaged

For the 10th anniversary of Hypebeast, the online magazine teamed up with adidas to create a highly advanced collaboration combining functionality and style. The collaboration is the first ever “uncaged version” of the popular adidas Ultra Boost silhouette.

The Ultra Boost Uncaged boasts a variety of unique features, fusing design, durability and technology, making the highly progressive running silhouette the perfect equipment for a fast-paced life. Developed with an all-white Continental outsole for state-of-the-art cushioning, other details include a butter-soft leather insole debossed with the Hypebeast logo. The shoe is equipped with an NCF chip - adidas’ latest high-tech gadget. The NFC technology directs users to a microsite with exclusive content via their mobile devices by simply tapping their Android phone directly on the chip.

The adidas x HYPEBEAST Ultra Boost Uncaged will pre-launch exclusively at HBX on Dec. 12 and additional pairs will be released on Dec. 18 at select retailers in the US, Europe and Asia.