Back in April, Reebok announced their partnership with West Coast rapper Kendrick Lamar through their "Be Ventilated" campaign, which focused on the newly rereleased Reebok Ventilator silhouette. After the success of the campaign, Reebok and Kendrick will now try to capitalize on a collaborative Ventilator that fuses the story of Kendrick with Reebok's aesthetics.

Featured in an off-white suede upper, the sneaker will be inspired by the gang culture in the city of Compton. With contrasting red and blue themes on each side of the sneakers, T.D.E. branding will be placed on the interior sole and tongue of the shoe. Looking to make a statement with the shoe, the backside of the tongue will read "NEUTRAL," which stands for unity and peace among gang members.

Set to hit European retailers on July 18, the sneaker is already available for purchase oversees at Sneaker Bass. Look for Reebok to announce a release date in the coming weeks.

Source: HypeBeast

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