adidas Announces New Partnership With A Bathing Ape’s Nigo

Strengthening upon recent partnership deals with Kanye West and Rita Ora, fashion pioneer Nigo is now the latest edition to the growing roster at adidas. Nigo is best known for creating A Bathing Ape, affectionately known as BAPE. Nigo’s influence is surely not overlooked with work extending to Billionaire Boys Club and Ice Cream, as well as ventures into the music industry. This news comes after Nigo recently announced his retirement from A Bathing Ape after a 20 year run. What are your thoughts on the new acquisition? Who would you guess is next?
 
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