Katz’s Deli x The Hundreds Partner On Pop-Up Shop
Continuing their celebration of 125 years of deli dominance, Katz’s Deli, NYC’s landmark delicatessen, opens up their third pop-up shop, this time partnering with streetwear heavy-weight The Hundreds. The hearty collaboration featured a limited edition collection that can dress both the sandwich and the customer. Incorporating essentials for the Katz’s Deli specialist like the mustard bottle and apron, the collection also saw a pair of graphic tees, a crewneck and a beanie culminating in a great recipe for a commemorative collaboration.
The celebration took place next door to the deli on East Houston, welcoming in the public to enjoy some free food and drinks with live DJ performances. The crowd was a mix of different New Yorkers, from the street culture kid and underground DJ to the everyday New Yorker and curious bystander. Ben and Bobby Hundreds were also on location mingling with friends and familiar faces like Stash.
Fresh off the Smokers Club Tour, Black Dave showed up for a live performance rocking the house with a few tracks off his mixtape Black Bart. The skater/roller-blader-turned-rapper has been creating a lot of buzz in the NYC streets and blogs connecting the street culture and music dots.
Following The Hundreds moniker “The Hundreds Is Huge,” the event was definitely a big success and a good time. The pop-up shop will be open into the new year, but the limited edition pieces will only be on sale for the first week of the new year, so head down to Katz’s to grab a quick bite to eat and do a little shopping.