Bluer Denim a U.S. based company out of Portland, Oregon takes us through into depth look of the step by step process on how to create and develop denim. The brands director Jeffery Todd Shafer walks a through the denim construction analyzing everything from fabric to zippers, cotton, affordable pricing and overall detail. "Bluer Than Indigo" is a Japanese saying that means, "The student has surpassed the master." Bluer Denim brand is aiming to do surpass their competition within the industry and providing a new model in the denim business evolution. Take a look at this incredible video and the world of denim.