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Irie Trill Vibes: Matthew Williams Speaks On The #BEEN #TRILL Movement


Talking with Matthew Williams, Art Director/Photographer for Kanye West and G.O.O.D. Music, is like trying to talk to Bruce Wayne about being Batman. He’s mysterious, mostly when topics consisting the names Kanye West and G.O.O.D. Music are mentioned. But, that’s pretty understandable for this young and bright creative capo, who’s responsible for steering the vision for Team G.O.O.D.  As some might know, Williams also worked as Lady Gaga’s former Creative Director for her Haus of Gaga creative team and is the man behind her famous Gaga x Supreme campaign. One topic he isn’t shy talking about is his other major dealings, including #BEEN #TRILL. Last March, #BT# opened up its e-store  to much fanfare so, we caught up with Williams to give us a pretty brief synopsis on #BEEN #TRILL and the rest of the team.

Linking with Virgil, Heron, Justin and Kanye For #BEEN #TRILL

“We’re all friends.”

Origin and Decision Behind Creating #BEEN #TRILL Clothing 

“[We came up with the name while] being bored of music in the Lanseborough Hotel.  We’re not a fashion brand, we make music, and it’s lifestyle, if you like what we stand for wear a shirt.

Working with Kanye and G.O.O.D. Music and Past Work With Lady Gaga and her Haus of Gaga

“I worked with Kanye before Gaga for the past 6 years [so] working with [him] allowed me to learn the skills to create the projects I did for Gaga.”

Goal for the #BT# Collective

“It’s just a way for our friends to hang out and to put ideas out, its just for fun, we don’t consider it a clothing brand really. It’s just our crew of friends.”

Being Art director and Photographer.

“Having great teams of people around me [allows me to stay motivated].”

Greatest Experience So Far

“Playing music with my friends whenever [the #BEEN #TRILL is all together.”

Best Advice From Kanye West


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