Started From the Bottom: Anwar “Carrots” Talks “Peas & Carrots” Movement and Keys to Success
Anwar “Carrots” Taj Washington always loved getting fresh. One day, the New Jersey-native came into his home and saw one of his father's friends making a T-shirt. It was on that day—watching the creative process behind the shirt— that the 22-year-old garnered an interest in clothing and lead to the creation of his own brand, Peas & Carrots, with friends Joshton Peas and Casey Veggies.
Today, that P&C movement of his is spreading like wildfire. Speaking with XXL's The Good Life, Anwar touches on his first job in the industry, the creative process behind the Peas & Carrots and the future goals of the brand. —Christian Mordi (@mordi_thecomeup)
XXL: Who is Anwar Carrots?
Anwar Carrots: A young man born in Trenton, New Jersey. I lived in Orlando for many years also, Virgin Islands and then L.A. I am just a regular kid, who at 16 years old saw some opportunities in streetwear.
Where did you get your start in the business?
I started working for Rogue Status in like 2007. A family member knew the manager of the branch at the time. Travis Barker and Rob Dyrdek are partners in the brand.
Where did the “Carrots” come from?
Peas & Carrots came in, like, 2007. It was, like, my junior or senior year in high school. This was in the midst of the BAPE era; we just started thinking of names of stuff that went together. We really focused on colors that went together. I was always a fan of Florida A&M because I saw so much of them living in Florida.
When did you know you wanted to make fashion a profession?
My dad knew this Russian dude who was making these T-shirts. I saw the creative process behind the work and I thought it was tight. I didn’t think instantly that I was going to go into that world, because I was doing modeling for brands. I think in 2007 was when it started to come to life for real.
I heard “Peas and Carrots,” was an acronym for cultivating your fanbase organically. Is the vision to touch as many as possible with your music or brand?
It has formed on its own. Really, I want to touch the world with this, its like Nico meets Martha Stewart.
How important was it for you guys to handle this movement your way and at your own pace?
Very important to us. We don't like to rush or force anything. We move at our own pace. Like the “Tortoise and the Hare,” slow and steady will win the race.
Do you consider yourself a trendsetter?
I would say I am more of an influencer than a trendsetter. I have always felt like a trendsetter is someone that was in the forefront at all times, but I see myself going in that direction now as the brand grows.
Tell me some style concepts you’re feeling right now?
Individuality. I like seeing an individual with their own style not given to them by someone. You can tell it when you see it, it can be weird yet fly.