New Era recently announced its new collection of “Flagbearers,” a part of the brand’s Fly Your Own Flag campaign, and Miami's own DJ Irie is one of four of this year's bearers.

In addition to his duties for the Heat, Irie spins on Miami’s WEDR 99Jamz on “The Drive at 5” three days a week. As one of New Era’s Flagbearers, Irie will be highlighted in the brand’s national advertising campaign, which includes print, digital, outdoor ads, TV and non-traditional media.

Check out a video of Irie talking about his New Era partnership below. —Gina Montana