According to the BBC, the rapper/producer has been named “director of creativity” by Intel. He will be working with the company known for their computer processors to come up with innovative campaigns and he has reportedly already started to work on music for them.
“Nearly everything I do involves processors and computers,” said will. “Teaming up with the scientists, researchers and computer programmers is going to be amazing.”
According to the report, the president of the company is excited to have the international star on board. “We’re thrilled to tap into the limitless creativity will.i.am brings to the table. He’s a brilliant artist and an innovator pushing the bounds of technology.” —Adam Fleischer