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Soulja Boy Releases New iPhone App, “SouljaWorld”

Soulja Boy is a business, man.

Dude started in his parents’ house making songs and catapulted to become one of the biggest stars in rap. He has his own label, Stacks on Deck Entertainment. And last year, he launched an iPhone app that allowed fans to remix their favorite SB songs. Now, Soulja is expanding his business reach once again, this time with a new app.

Called “SouljaWorld,” the latest incarnation, released November 30, is a location-based social media application that will allow users to check in with others using SB’s digital content across various locations. In addition, it provides exclusive updates on new Soulja Boy’s music, videos and tour dates, as well as Soulja Boy-inspired sayings, such as “Pretty Boy Swag,” “Pretty Girl Swag” and “Stacks On Deck,” which are referred to in the app as “tattoos.”

“SouljaWorld” is also connected with the XXL November 2010 cover subject’s website, SouljaBoyHD.com.

“I’m giving my fans a place for them to communicate and connect with me and each other from anywhere, at any time,” said the Interscope signee, according to his label’s website. “With the ‘SouljaWorld’ app, I’m taking Foursquare to the next level and putting my swag into it.”

Soulja Boy’s latest album, The DeAndre Way, was also released November 30. —Adam Fleischer

Screenshots of the app below, via the iTunes Store.


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