Looks like all the promo Ludacris has been doing for his Cognac has worked.

The website Cognac Expert recently ranked Luda's Conjure number one on its Top 10 Coolest Cognac list for 2011.

Admittedly, we're not exactly sure what the criteria was or makes a particular Cognac cool, but having Ludacris as the face of the brand was sure to help.

Congrats to Luda.