Eminem, Slaughterhouse & Yelawolf “The Re-Up” [March 2011 Cover Story Excerpt]
Marshall is back on his CEO shit. Read this exclusive excerpt from the Shady 2.0 cover story…
-
17 Comments
Post A Comment
IMAGES BY KAI REGAN
INTERVIEW BY VANESSA SATTEN
**THIS STORY ORIGINALLY APPEARS IN THE MARCH 2011 ISSUE OF XXL ON SALE NOW**
Lil Wayne stole the name of Eminem’s next project. Rebirth should be Em’s.
Following his return to rap in 2009—after a five-year hiatus chock-full of drama—the superstar MC’s first release was Relapse, a brilliantly rhymed album that lacked the depth both fans and critics were eagerly waiting for. 2010 brought Recovery, a quietly rolled out follow-up effort, almost a do-over for heads waiting for the lyrical master to bequeath them with the rawness and realness he brought on his first three albums. Boosted by the smash hit singles “Not Afraid” and “Love the Way You Lie,” featuring Rihanna, Recovery has sold [3.5 million] albums to date and earned Em 10 nominations for February’s Grammy Awards.
Today, a frigid winter day in December, at a Manhattan photo studio, the recovered rapper’s about to kick off the rebirth of his record label, Shady Records. Inside an L-shaped dressing room with large windows overlooking the city’s west side, a major business deal has just wrapped. The rap supergroup Slaughterhouse—made up of lyricists Joe Budden, Joell Ortiz, Crooked I and Royce Da 5’9”— have signed to Shady.
The deal was a year in the making. Em and Royce had to bury the hatchet over a beef that started over misunderstood lyrics back in 2000, and hammering out details of four separate solo careers is tricky. Now that it’s finally official, spirits are high. But Em’s got another trick up his sleeve, one that has remained a tight-lipped secret: In September, Shady signed the rising Alabama star Yelawolf. The assemblage of such a collective harkens back to the 1990s, when rap was dominated by crews like Bad Boy, Death Row, Ruff Ryders and No Limit.
Today, for the first time ever, Eminem and all five of his newest signees sit together, roundtable style, and give fans the heads up on the rebirth of Shady Records.
It’s about to get lyrical.
XXL: So can you tell us what we’re doing here today?
Royce da 5’9”: Um, we’re shootin’ a cover for XXL magazine. Slaughterhouse, our new family member Yelawolf, and this guy [gestures to Eminem]. Slaughterhouse just officially signed our record deal with Shady Records. Just now.
Just now?
Joell Ortiz: Just, just now. Twenty bucks.
Royce da 5’9”: It’s official.
Eminem: A $20 advance.
Royce da 5’9”: Yeah, our advance was $20. It came right out of his pocket.
Eminem: To split.
Royce da 5’9”: To split, yeah.
Four ways. So $5 each?
Royce da 5’9”: So, after taxes, that’s what? I don’t plan on paying taxes.
Eminem: No, it’s cash.
GO TO PAGE 2 FOR MORE EMINEM, SLAUGHTERHOUSE & YELAWOLF
Lyrics are back!! where they been? In Slaughter’s,..HOUSES! Welcome to Shady 2.-OH. Can’t wait to hear from these guys!
Eminem backing Slaughterhouse will be a BIG Problem for The rest of these cats out NOW! They can rhyme It will Be Fun SHADY RECORDS 2011 It’s ON Shout on YelaWolf…. Real Life Music 1
I guarentee you Slaughterhouse will be on 50′s new album and 50 cent gonna be on Slaughterhouse’s DEBUT album… :)
dummy, slaughterhouse already HAVE a debut album, its been out since last year
I think that this is great for H.E.R!! Oh my goodness..real lyricism is finally back! Shady 2.0 is a very appropriate word to describe this. XXL is on point once again with a great magazine, and an epic magazine cover. Royce da 5’9 has some of the best punchlines in the game. i.e “I got a Posse of Insane Clowns; blow your brains on your opposite ear, then I’ll ask you how your brain sounds.” This is such good shit for the game, bringing gritty lyricism and heat, great job for signing them Shady! One of the bad things is that amongst all of the lyricists, Yelawolf gets lost. He gets down with his wordplay and his freestyle game. He’s too on point. Eminem, well, he’s Eminem. Yo its about time Shady Records gets down. Joell Ortiz brings truth into the game with his knowledge of what real hip hop is and his freestyle game is magnificent. What I like here is that all of them can spit on a track and freestyle. After all of this weak nonsense that has plagued the hip hop game like Soulja Boy, Gucci Mane and Roscoe Dash, its nice to see the real lyricist come in to demolish and devour the weaker that call themselves hip hop. I consider that loud madness hip pop. Nothing better than do see lyricists like these. Hip hop is alive once again. Christopher Wallace, Christopher Lee Carlos Rios and Lamont Coleman would be so proud.
damn,…damn! SHADY records… indeed 2011 will be a problem for hip-hop… please don’t sit on these dudes eminem! put them out & git back Obie Trice
“Okay, forget Joe. Fuck him.” auch hahaha
Yes. IMA cop this album when it come out. Sun doobie and Everybody Down i luv them damn songs!!!!! SLAUGHTHERHOUSE!!!!
I think that this is great for H.E.R!! Oh my goodness..real lyricism is finally back! Shady 2.0 is a very appropriate word to describe this. XXL is on point once again with a great magazine, and an epic magazine cover. Royce da 5’9 has some of the best punchlines in the game. i.e “I got a Posse of Insane Clowns; blow your brains on your opposite ear, then I’ll ask you how your brain sounds.” This is such good shit for the game, bringing gritty lyricism and heat, great job for signing them Shady! One of the bad things is that amongst all of the lyricists, Yelawolf gets lost. He gets down with his wordplay and his freestyle game. He’s too on point. Eminem, well, he’s Eminem. Yo its about time Shady Records gets down. Joell Ortiz brings truth into the game with his knowledge of what real hip hop is and his freestyle game is magnificent. What I like here is that all of them can spit on a track and freestyle. After all of this weak nonsense that has plagued the hip hop game like Soulja Boy, Gucci Mane and Roscoe Dash, its nice to see the real lyricist come in to demolish and devour the weaker that call themselves hip hop. I consider that loud madness hip pop. Nothing better than do see lyricists like these. Hip hop is alive once again. Christopher Wallace, Christopher Lee Carlos Rios and Lamont Coleman would be so proud.
I think that this is great for H.E.R!! Oh my goodness..real lyricism is finally back! Shady 2.0 is a very appropriate word to describe this. XXL is on point once again with a great magazine, and an epic magazine cover. Royce da 5’9 has some of the best punchlines in the game. i.e “I got a Posse of Insane Clowns; blow your brains on your opposite ear, then I’ll ask you how your brain sounds.” This is such good shit for the game, bringing gritty lyricism and heat, great job for signing them Shady! One of the bad things is that amongst all of the lyricists, Yelawolf gets lost. He gets down with his wordplay and his freestyle game. He’s too on point. Eminem, well, he’s Eminem. Yo its about time Shady Records gets down. Joell Ortiz brings truth into the game with his knowledge of what real hip hop is and his freestyle game is magnificent. What I like here is that all of them can spit on a track and freestyle. After all of this weak nonsense that has plagued the hip hop game like Soulja Boy, Gucci Mane and Roscoe Dash, its nice to see the real lyricist come in to demolish and devour the weaker that call themselves hip hop. I consider that loud madness hip pop. Nothing better than do see lyricists like these. Hip hop is alive once again. Christopher Wallace, Christopher Lee Carlos Rios and Lamont Coleman would be so proud. YES.
I think that this is great for H.E.R!! Oh my goodness..real lyricism is finally back! Shady 2.0 is a very appropriate word to describe this. XXL is on point once again with a great magazine, and an epic magazine cover. Royce da 5’9 has some of the best punchlines in the game. i.e “I got a Posse of Insane Clowns; blow your brains on your opposite ear, then I’ll ask you how your brain sounds.” This is such good shit for the game, bringing gritty lyricism and heat, great job for signing them Shady! One of the bad things is that amongst all of the lyricists, Yelawolf gets lost. He gets down with his wordplay and his freestyle game. He’s too on point. Eminem, well, he’s Eminem. Yo its about time Shady Records gets down. Joell Ortiz brings truth into the game with his knowledge of what real hip hop is and his freestyle game is magnificent. What I like here is that all of them can spit on a track and freestyle. After all of this weak nonsense that has plagued the hip hop game like Soulja Boy, Gucci Mane and Roscoe Dash, its nice to see the real lyricist come in to demolish and devour the weaker that call themselves hip hop. I consider that loud madness hip pop. Nothing better than do see lyricists like these. Hip hop is alive once again. Christopher Wallace, Christopher Lee Carlos Rios and Lamont Coleman would be so proud. YES. DAMM!!!