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Action Bronson And Party Supplies Make Magic Again On ‘Blue Chips 2′ Mixtape

In an age of Internet transparency, constructing a creative narrative has almost replaced projecting authenticity as a viable marketing strategy. Action Bronson is possibly the most eccentric character navigating rap these days, and his appeal lies mostly within the minute details of an absurd, carefully crafted, larger-than-life persona. The chef-turned-rapper knows all about balance—when an ingredient is necessary and when a precise, measured approach is required—and that has served him well in the creating hip-hop’s most blatantly ridiculous caricature. On his latest effort, Action Bronson proves that sequels don’t always fall short of marks set by lofty expectations; in fact, ...

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