Asher Roth Sells Lemonade in “That’s Cute” Video

Though Asher Roth's music has been, for the last half-decade, a stark departure from his debut hit "I Love College." But while the music might have changed, the aesthetics haven't--his new video, "That's Cute," is a hazy upperclassmen morning. Roth rouses from slumbering in a chair and ambles about his house while a series of models, dancers and frazzled assistants rush around to get into position. The rapper, of course, is unbothered and unflappable. The reveal is that the ultimate goal of all of this--the support staff, the green screen, the staff of dozens--is a lemonade stand, where the product is 50 cents and the overhead is seemingly low. Some things you just can't argue with.

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