Kanye West and Lil Pump’s Song Inspires the “I Love It” Challenge
Just like the rappers do in the official video, fans are donning large, blocky outfits and dancing along to the song. Some fans are even keeping things DIY, cutting out arm and neck holes in cardboard boxes and wearing the boxes as their outfits.
Since the video's release on Sept. 7, the "I Love It" visual has already racked up over 50 million views online. The song also earned 70 million combined streams and views in just four days, making it the biggest start for a Yeezy song ever.
Kanye originally premiered the song and video on Sept. 6 at the 2018 Pornhub Awards, where he served as creative director. Produced by 'Ye, Clark Kent, CBMix and Ronny J, the track finds Pump and Kanye spitting raunchy bars about sex.
"You're such a fucking hoe/I'ma sick fuck I like a quick fuck/I'ma sick fuck I like a quick fuck/I'ma sick fuck I like a quick fuck/I'ma sick fuck I like a quick fuck/I'ma sick fuck I like a quick fuck, I like my dick sucked/I buy you a sick truck, I buy you some new tits, I get you that nip tuck," Yeezy raps.
Check out a few of the "I Love It" Challenge videos below.
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