Problem Gets Turnt in a Supermarket for “Get on It” Video
While the video features all the twerking one would expect for a song with an infectious beat like "Get on It," it doesn't take place in the usual setting. Instead of a strip club or pool party, "Get on It" was filmed at a supermarket and includes a colorful cast of characters.
From an old lady and a child to a group of vikings and a sharply-dressed dog, the "Get on It" visuals have a bit of everything. "I wanted the concept of this video to stay away from the obvious," Problem said.
Although the song may feature a sound similar to an Uncle Luke track, the Compton rapper wanted to do something different. "Yes, musically, I made this record in the vein of Uncle Luke and the 2 Live Crew," he said. "Hella turnt, booty shakin' type shit. Some would expect an X-rated video from me, but I wanted to do something where I could show all types of different people turning up without it looking forced. So we asked, 'Where's the one place where we know we see all ages, all races, all genders?' The grocery store! So we got one and had a ball in it!"
Problem's upcoming album will release on Nov. 3. The nine-song project will include features from Airplane James, Nipsey Hussle, Iamsu!, Rose Gold, Bad Lucc, Ne-Yo and Terrace Martin.
The rapper had previously discussed the project, writing on Instagram, "I've re-united with some old friends, did a record with an artist that the West Coast has been dying for me to work with, and it will feature the most personal record I've ever recorded. This project will represent more than myself, more than Diamond Lane."
Check out the "Get on It" video below.
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