Ty Dolla Sign and Future Get Presidential for “Campaign” Video
Throughout the four-minute clip, Dolla $ign and Future stake their claim for President and Vice President, spitting flames in front of a gigantic American flag surrounded by fine women, confetti and secret service. Toward the end of the music video, Dolla $ign goes on a fictional TV network called 'BHN,' which has a similar logo to that of CNN, and lobbies for the issues he cares deeply about. Clips from concerts are also spliced into the creative visual.
On verse one, Ty Dolla $ign spits, "Did some numbers then I went and copped a 911/Did some numbers then I went and copped my bitch a necklace/Then some corner shawty told me 'Boy stop drivin' reckless'/Got my side bitch, she keep textin', I ain't get the message/I stopped fuckin' ratchet hoes, they be too messy/Kickin' bitches out like Barcelona, shoutout Messi/Better Black or Mexi, Texi, but she too sexy."
"Campaign" appeared on the West Coast crooner's album of the same name, which dropped in September. Scott Glaysher reviewed the album for XXL in September, writing, "Campaign follows a similar trajectory to Free TC in the sense that Ty let’s all sides of his musical prowess shine through. His singles might be louder, more trap-influenced and more ignorant but they are immediately balanced out by deeper cuts that even your grandma would like. The designated singles for this project include “Campaign” with Future, “??? (Where)” featuring Migos and the Travi$ Scott-assisted “3 Wayz,” all of which house anthem-worthy choruses and surface level lyrics. Usually songs of this nature would be thrown into the amassing pile of generic trap heatseekers but the way Ty can swing his raspy voice from key to key adds another layer to these bangers."
Here Are the Most Anticipated Hip-Hop Projects for the Rest of 2016