After introducing the Ignite Limitless Netfit and the Tsugi Netfiit last year, Puma is back with some brand new iterations of their latest silhouettes. Tapping brand ambassador The Weeknd for the roll out of the upcoming models, the Toronto singer stars in Puma’s newest campaign ads for both silhouettes.

The brand new Ignite Limitless Netfit will be dressed in all-black with hits of white featured on Puma’s branding. Equipped with a netted mesh upper, runners will be able to lace the shoes in multiple ways, bringing customization to another level. In addition, the sneakers will feature Puma’s Ignite foam, to help provide runners with a more responsive return.

The forthcoming Tsugi Netfit will be another big release for Puma, as the shoe will release for the first time in a grey and blue makeover. Constructed with a netted mesh upper, the shoe will also allow runners to lace up the sneakers in any way and style they desire.

Since signing with Puma in September of 2016, The Weeknd has stayed busy reppin' for the German sportswear brand. Appearing already in a slew of the brand's campaign ads, The Weeknd and Puma have a lot more in store for consumers, with a possible shoe collaboration in the works as well.

Puma's Limitless Netfit is scheduled to drop globally on Fri., July 6, at Puma retailers and at while the Tsugi Netfit will release on Sat., July 7, at and select Puma retailers.


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