Yo! MTV Raps

Stüssy’s Art Director Adam Jay Weissman Talks ‘Yo! MTV Raps’ Collaboration
Stüssy’s Art Director Adam Jay Weissman Talks ‘Yo! MTV Raps’ Collaboration
It's hard to quantify the importance of Yo! MTV Raps and its affect on hip-hop culture. The show, which ran in its original iteration from 1988 to 1995 on MTV—which was then watched mostly by suburban white kids—introduced the mainstream world to some of the most important hip-hop acts of the Golden Era, from Eric B...
Stüssy Celebrates ‘Yo! MTV Raps’ With Two-Part Documentary
Stüssy Celebrates ‘Yo! MTV Raps’ With Two-Part Documentary
In honor of the 25-year anniversary of Yo! MTV Raps, iconic streetwear brand Stüssy has teamed up with Yo! to commemorate the show's impact on hip-hop culture. In a statement about the significance of the show, Stussy writes, "Yo! MTV Raps transmitted the culture of Rap to millions of homes at a time when there were only a handful of local outlets to see a rap video...