This year’s biggest hip-hop releases—from Drake’s Nothing Was The Same to Jay Z’s Magna Carta Holy Grail—were driven by a desire to capitalize on today’s social media-centered zeitgeist. This is a necessary tactic when you’re trying to make a case as a central voice in media and pop culture, and both those albums succeeded in their goals to varying degrees. What makes...
Things get weird in The Lonely Island's newest release "Go Kindergarten". Off The Wack Album, which is out today,"Go Kindergarten" sees Diddy and Paul Rudd lose their inhibitions when they enter a nightclub under the spell of the wacky trio...
Last week, XXL caught up with comedy troupe/hip-hop trio The Lonely Island for a roundtable interview about their forthcoming LP, The Wack Album, which boasts appearances from new and old rap icons like Kendrick Lamar and Too $hort. In the interview, the guys talked about their marketing strategy for the album, in which they've released new music and videos weekly via their Wack Wednesdays series.
At one point in time, hip-hop music wasn't the major musical force that it is today; it was a fad relegated to the South Bronx, where DJs cut between drum breaks for a young crop of dancers to spin on their head to in the park. Flash forward 40 years, and hip-hop has become one of the most recognized forms of popular music...