Steve Rifkind

Illustrious members of the music industry including executives, A&Rs, marketing experts, managers, producers, DJs, publicists and some select veteran artists have been picked for the XXL Awards Board and they will be determining the awards winners.

Legendary CEO Steve Rifkind speaks on the rise and rebirth of Loud Records.

Back in 2013 Russell Simmons, Steve Rifkind and film director/producer Brian Robbins (director of Varsity Blues, Good Burger, Hardball) partnered with Universal Music Group to create All Def Music—a record label whose goal is to promote and develop artists through the medium of YouTube—and came up with ADD Management. Simmons...

Russell Simmons and Steve Rifkind announce the launch of ADD52 at SXSW. ADD52 will be a platform for emerging artists and will debut one original song and video each week by unsigned acts for fifty-two consecutive weeks. New artists will be found through ADD52 monitoring of social media activity and compiling data. If selecte...

Russell Simmons, Steve Rifkind and Brian Robbins are coming together to push forward their latest innovative idea. Earlier today, Universal Music Group announced their partnership with Simmons, Rifkind and Robbins to launch All Def Music, which is a label that will center around signing, developing and promoting artists on YouTube...

Music industry veteran Steve Rifkind will be partnering with a new basketball league in a branding capacity...

Having helped launch the careers of the Wu-Tang Clan, Mobb Deep, Big Pun and Akon, SRC's Chairman and CEO announced that he's stepping down from his post...

XXLMag.com highlights the rapper-turned-pastor-turned-rapper's post retirement career...

Senior Vice President of Island Def Jam, Shawn Pecas, confirmed via Twitter that Asher was now part of the Def Jam family...

The group has some big demands in order to sign on the dotted line...

Labels searched tirelessly for the next great White hype after Eminem crashed the party in 1999. They failed. There are a slew of White rappers poised for a big breakthrough. What's changed?

As of this morning, the Slaughterhouse body remains a free agent...