Eif Rivera

Plus One: Eif Rivera Title: Music Video Director Words Miranda Johnson Editor’s Note: This story originally appeared in the October/November 2014 issue of XXL Magazine. Eif Rivera has carefully crafted himself into one of the current go-to video directors in hip-hop, but funny enough, he didn’t start out that way. Originally...

Eif Rivera is the walking definition of the rookie and the vet. Despite only getting into the video directing field in 2011, the self-taught Bronx native has worked hard to gain the respect of his hip-hop peers. It took years of perseverance—and an undying love for the craft—to reach the status of being able to rub shoulders with the likes of 50 Cent, Puffy Daddy and Nicki Minaj, to name a few. “