ciroc

Palace and Ciroc team up for a collaborative bottle release.

As 50 Cent and Diddy's battle over the best vodka, Ciroc or Effen, plays out online, we take a look at the sharpest jabs.

50 Cent keeps on getting richer. 50 Cent and EFFEN Vodka are in some type of partnership. Recently Fif has been promoting EFFEN very heavily through his Instagram page. During his posting spree while promoting EFFEN Vodka, 50 Cent took a shot at his competitor Ciroc and Diddy...

Diddy's been All About The Benjamins since he started out as a party promoter at Howard University before dropping out to become an intern at Uptown Records in 1989. Over the next 25 years, Diddy's become the highest-earning entertainer in the business, raking in $580 million in 2013, according to Forbes...

Sean "Diddy" Combs just keeps on winning. CIROC Ultra Premium Vodka and the National Basketball Association (NBA) announced a multiyear marketing agreement today. The campaign will be called "The Toast of the NBA." Led by Sean Combs, CIROC will lead the charge on responsible drinking with NBA fans nationwide...

Amaretto is here! Diddy and the good folks over at CÎROC Ultra Premium just unveiled their new vodka flavor. Peep it out above and remember, drink responsibly. Happy Friday!

Brand Content Director for Blue Flame Agency/CÎROC Ultra Premium Vodka expands on his career in the industry...

Sean Combs and his $550 million fortune tops the annual Forbes list, with Jay-Z, Dr. Dre, Baby and 50 Cent rounding out the top five...

Peep a look at Diddy's New Year celebration that included the likes of Rihanna, Queen Latifah, Rick Ross, Fat Joe, Ne-Yo, a couple fireworks, and more CÎROC...

The Bronx rapper has an all star cast at his video shoot...

Diddy takes to Twitter to speak out on the incident that happened over the weekend at Atlanta's Compound nightclub...

Diddy has changed his name several times over the years, but which moniker has been the most lucrative for the Bad Boy mogul...