bikes

Pharrell’s VMAs Red Carpet Entrance Was A Promo For New BMX Bike Company
Pharrell’s VMAs Red Carpet Entrance Was A Promo For New BMX Bike Company
Pharrell’s VMAs Red Carpet Entrance Was A Promo For New BMX Bike Company
Pharrell rode into the VMAs last Sunday in style, leading a bike gang full of BMXers such as Nigel Sylvester and briefly causing everyone to turn and stare. But eye-catching antics were just a part of the philosophy behind that decision—it was also a promotion for the new company he is launching in partnership with Sylvester. T...