With streams in the billions, more certified platinum plaques and a growing roster of rap talent, Cinematic Music Group is giving the major label machine a run for its money.
It has been a little more than 48 hours since the occupying force of Kendrick Lamar declared himself “King Of New York” on his monumental verse on Big Sean’s “Control.” Hip-Hop has been served notice that Kendrick has claimed superiority over his peers, putting himself on the pedestal of the greats.
Newtonian physics tell us...