Kanye West Wants to Help People Rather Than Shove Info Into a Brand

Kanye West is getting older and wiser, and his way of thinking has altered in some areas.

On Friday (April 13), The Hollywood Reporter published an interview they conducted with the rap star and his interior designer Axel Vervoordt that centered around design. Among musings about layout ideologies and fashion, West revealed he no longer has being on top as his main priority when it comes to his brand, but rather assisting others.

"At Adidas, I have Yeezy, but it's a namesake brand," he said. "It's my nickname. We do these sneakers that sell out and we get, 'Oh, this is the number one brand on Women's Wear Daily.' I don't wish to be number one anymore, I wish to be water. I wish to be closer to [United Nation's Children's Fund] or something where I can take the information that I have and help as many people as possible, not to just shove it into a brand."

'Ye is definitely looking into exploring different thought processes. In the same interview, he revealed he will be coming out with a philosophy book titled Break the Simulation. "I've got this philosophy—or let's say it's just a concept because sometimes philosophy sounds too heavy-handed," he said. "I've got a concept about photographs, and I'm on the fence about photographs—about human beings being obsessed with photographs—because it takes you out of the now and transports you into the past or transports you into the future."

West didn't offer any more details on the upcoming publication.

Yeezy is surely not the same rapper from his The College Dropout days, which recently left XXL wondering what his next album will sound like.

See Photos of Kanye West's Different Looks Over the Years