Drake Drops ‘If You’re Reading This It’s Too Late’ Mixtape – Today in Hip-Hop
On this day, Feb. 13, in hip-hop history...
2015: Today marks the anniversary of the day Toronto rapper, Drake, dropped his surprise mixtape, If You're Reading This It's Too Late, on Feb. 13, 2015. A wildly successful project that allowed the 6 God to become the first hip-hop artist to reach No. 1 on the Billboard Artist 100 chart.
In 2015, while Drizzy fans were anxiously waiting for his upcoming album, Views, the Boy dropped off the 17-track mixtape without any warning or promotion. Much like Beyonce's self-titled album in 2013, the release was completely under wraps until the moment it dropped.
Once the project dropped, the "Best I Ever Had" artist posted the project on both Twitter and Facebook, and it was originally uploaded to OVO Sound's official SoundCloud account, but was quickly removed. The surprise release just one day before Valentine's Day was available for purchase on Apple's iTunes, rather than being streamable for free, like so many traditional mixtapes had been in the past. This means the project was counted as a part of Drizzy's contractual agreement to Birdman's Cash Money Records.
Even though it was considered a mixtape full of Drake's throwaway tracks, and was the butt of a ton of hilarious memes, the release was listed on many best-of lists at the year and proved to be a game-changing moment in Drake's career. With artwork inspired by a 16th century artist and songs like "Know Yourself," "Energy," "Preach" and "Legend," If You're Reading This It's Too Late proved to be a huge success.
After debuting at No. 1 on the Billboard 200 and breaking a Spotify record with 23.6 million streams in its first four days, the project was nominated for a Grammy in the Best Rap Album category in 2016 and became certified double platinum by the RIAA. The mixtape also received positive reviews from critics, fans and Drizzy's peers alike. "But boy, that n---a was on point, wasn't he?" 50 Cent told XXL while speaking about the project. "He came through there with his s--t sharp. It was tight."
See Photos of Drake's Different Looks Over the Years