E-40 Has Three New Albums on the Billboard 200
E-40 released two albums last month, The D-Boy Diary Books 1 & 2, and follows up the drop with a career achievement. For the fifth time in his career, the Bay Area rapper has three new albums on the Billboard 200, the two projects and their joint Deluxe Edition all charting on the Dec. 17-dated chart.
"Having experienced what I have in my personal life and as a businessman, I can't help but want to share knowledge through my music and lead by example. If there's one takeaway from watching my moves, it's to follow your dreams and put 100% into everything you do," 40 says in a statement. "Life was never a cakewalk for me; I've had my ups and downs but I held on like a hubcap in the fast lane and now I can look back and be proud of what I've established and what I have become."
Brian Shafton, CEO and Founder of RBC Records, has been a consultant for E-40 and Sick Wid It Records since 2004. Shafton goes in-depth about 40 Water's continued relevance in the game. "In the late ’80’s, E-40 pioneered independent rap music and now some 30 years later, 40 has re-invented it," Shafton says. "For the past six years, 40 has done something no one else has ever done. He releases multiple albums (each of which is sold separately) on the same day."
Shafton says that, by observing E-40's decision to drop multiple projects at the same time, one can better understand the independent rap game. "This genius move has allowed 40 to use one marketing budget to promote two, three, and sometimes even four albums," Shafton says. "Each and every one of these titles is extremely viable as they all make noise on the Top 200 Chart. If you want to understand the indie rap game, make sure to follow E-40’s moves."
You can listen to The D-Boy Diary Books 1 & 2 right here. The albums consist of 44 tracks with some solid guest features.
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