Chance The Rapper to Star in Kenzo for H&M Campaign

Chance The Rapper is set to star in the Kenzo x H&M campaign. The Chicago rapper will be paired up with the likes of Chloe Sevigny, Rosario Dawson and musician Ryuichi Sakamoto for H&M's biggest advertising campaign of the year. The campaign will be pushing a fall designer collaboration between H&M and Paris fashion house Kenzo.

The "No Problem" MC's image will be all over magazines and billboards as part of the campaign. The photos were taken by Jean-Paul Goude who is best known for shooting Kim Kardashian's Paper Magazine cover which "broke the Internet."

Ann-Sofie Johansson, a creative advisor at H&M, spoke to Billboard about why Chance The Rapper was chosen for this unique group of models..

"When we, together with Kenzo, were thinking about which talents we wanted to be part of the Kenzo x H&M campaign, we wanted to bring together a diverse group of people, talents who have something interesting to say and who have strong personal style," Johansson told Billboard. "Kenzo x H&M is a collaboration that speaks to the whole world."

Marcie Allen, the founder of MAC Presents who helped broker this modeling deal with Chance The Rapper's manager Pat Corcoran, said that the MC got involved for a specific reason. Chance decided to participate because the Kenzo x H&M collection would be something his fans could actually purchase.

"He wanted something that [would be] available to all of his fans, not just people who [buy] high fashion," Allen said.

The Kenzo x H&M collection will be available online and in H&M stores worldwide starting on Nov. 3. The images from the photoshoot are set to be released on Oct. 17.

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