Puff Daddy Signs Partnership Deal With Epic Records

Puff Daddy is teaming up with Epic Records for a distribution deal for the superstar's two upcoming albums. The deal will also provide Bad Boy artists with label services like promotion, marketing, sales and distribution. "Sean 'Diddy' Combs aka Puff Daddy and I have been musical collaborators since the 1990s, when we both ran independent record labels," said Epic CEO L.A. Reid in a statement. "Over the years, we not only enjoyed incredible success together, but we also became lifelong friends. Today, of course, Puffy is truly in a league all his own, continuing to influence culture and ignite musical revolutions time and time again. He's a true innovator and I could not be more excited to join forces once again."

"I have known L.A. Reid since the very beginning and together we have enjoyed countless successes over our long friendship," added Puffy. "To now work with L.A. in this capacity feels more like a homecoming than a new beginning. Not only is he a fearless and smart businessman, he believes in artists and understands music better than anyone. He embodies hard work and true success, evident in all of his endeavors. To collaborate with L.A. Reid is to collaborate with the very best.."

The deal struck between Bad Boy and Epic is similar to the partnerships Puff's record label had with Warner Music Group, Interscope Records and Arista Records.