Everyone in TDE has bars—even the man with the business plan. Punch, TDE's boss hog, surprised listeners last year when he unexpectedly and unceremoniously dropped loosies via his Soundcloud page. The biggest question on everyone's minds was what took so long? Well, according to Kendrick Lamar, Punch's buildup to releasing his music was 10 years in the making.

"Punch [has] always been a crazy lyricist aside from being a pioneer in the company," Kendrick told MTV News. "He always had a knack for music and that's what inspires the actual company. Every body has so much passion for the art, it's not just on the business end, so they know how to cater to the artists...We've seen this a long time ago, [it's been] 10 years in the making."

Now that the music is out for the world to hear, could a full Punch project be up next? We'll have to wait and see for now.

[MTV News]

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