Pharrell Wants You To Help Write His Book

XXL StaffPublished: April 24, 2014

Over the last couple of years we've seen a number of dope collaborations between clothing brands and hip-hop artists. Most recently, "Happy" singer Pharrell Williams collaborated with Japanese retailer Uniqlo for a special collection, and while the crossover of fashion and hip-hop is hardly a new phenomenon, the partnerships between clothing brands and artists' continue to grow with time. For brands like Supreme and Alife some of their most symbolic garments have been created thanks to their collaborations with Three Six Mafia, Cam'ron, Prodigy and several other big name artists. To cast some light on the evolution between rappers and clothing brand collaborations, we took a look back at 10 of the most significant collabs to ever hit the market.

Earlier today, Pharrell revealed the link for his new interactive e-read, The Social Book via his Twitter account.

The knower of all things cool is challenging readers across the world to complete his unique piece of work by figuring select words to the story and filling in the blanks. Each missing word is accompanied by a clue and the first person to solve that particular clue will make a special appearance in the actual book.

“Be the first person to guess any word,” says one page in the e-read, “and get credited in Pharrell Williams’ book.”

The title, The Social Book, will act as an experimental precursor until the book is complete. Once readers have compiled all their clues and solved for all the missing words, the book will take on its real name Inspiration, until then the release date is unknown.

An innovative soul beyond his years, Pharrell has proven there is no division of work he cannot conquer.

Visit the The Social Book here.—Morgan Murrell

Filed Under: Pharrell

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