Producer Drumma Boy may be known for his hard-hitting beats, but when it comes to wine, it seems he has a more refined taste.

The Memphis native has announced that he is the new "brand ambassador" of luxury sparkling wine Moreno BHLV. As the new face of the wine, Drumma will get his own two limited edition bottles, titled "Hat" and "Suit." He'll also be on the business side of things, as he'll try to develop relationships with hotels and markets around the world; he's already closed deals with businesses in the Bahamas and across the south, he stated in a press release.

Drumma has been a heavy presence in hip-hop in recent years, working with the likes of 2 Chains, Young Jeezy, Drake and Rick Ross. He's currently working on his newest mixtape, Welcome II My City 3, which is expected to drop at the beginning of 2014.

Drumma Boy lent his talents to his hometown NBA team the Memphis Grizzlies, by conducting a stunning halftime show at the 2013-2014 season opener with the Memphis Symphony Orchestra and dance sensation Lil Buck. Watch the video below.

Previously: DJ Paul & Drumma Boy Release 'Clash of the Titans' Mixtape