In the early hours of the morning today, a 15-second video snippet of Kendrick Lamar's upcoming BET Cypher freestyle leaked online. In the video, Kendrick takes some not-so-veiled shots at rap's reigning Gold-in-a-week superstar, Drake. Much like Kendrick's vaunted verse on "Control," it garnered a ton of reaction on the internet, especially on Twitter, where fans, artists and tastemakers weighed-in on Kendrick's latest salvo against the Canadian rapper.

XXL has compiled the best Twitter reactions from fans, critics and tastemakers since the release of the snippet for you to read, today.

















More From XXL