Rich The Kid Teams Up With Adidas for Exclusive AM4 Sneaker
Today (July 24), Adidas Soccer unveiled the Atlanta-inspired Adidas Made For MLS shoes. Created at Speedfactory USA, the shoes celebrate the urban soccer and hip-hop culture in Atlanta as the city gets ready to host the 2018 Major League Soccer All-Star Game.
Designed in partnership with rapper Rich The Kid, artist Travis Love and Atlanta United soccer player Darlington Nagbe, the Adidas AM4MLS combines technological innovation and style to form a new iteration of the Adidas “Made for” sneaker in a red and black colorway. The base design of the AM4MLS is pulled from Travis Love’s art installations showcased throughout the city. The intertwining pattern represents the unity and interaction among Atlanta’s diverse community. The laces incorporate gold flecks and a heart is featured on each heel patch.
The AM4MLS shoe will also feature an embedded NFC chip enabling the owner to access a Spotify playlist curated by Rich The Kid. Curated with some of Atlanta's finest music, the 21 songs aim to pay tribute to the city’s rich music history and its influence in artists across the country.
The Adidas AM4MLS will be exclusively available at Wish Atlanta Boutique on July 28 and on adidas.com starting July 29.
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