ASAP Ferg and Adidas Introduce the PureBoost Go Sneaker
For their latest campaign roll out, Adidas teams up with Harlem rapper A$AP Ferg to help introduce the brand new running silhouette, the PureBoost Go sneaker. Designed for both men and women, the latest Three Stripe sneaker finds its inspiration in the city runners from all over the world.
The brand new PureBoost Go features a deconstructed knitted upper with a wider forefoot platform for increased stability. The silhouette will also include Adidas’ signature Boost technology on the midsole while the outsole features a full traction system to help runners adapt to different running conditions.
Along with being a part of the PureBoost Go campaign, A$AP Ferg and the Three Stripes have partnered to drop an exclusive music track titled “Brag.” Slated to launch on July 24, the track will release exclusively via Adidas.com.
The Adidas PureBoost Go will release on July 19 at select U.S. Adidas retailers and online for a suggested price of $120. The shoes will release globally starting Wed., Aug. 22.
In related Adidas news, the Three Stripes recently unveiled their fall/winter 2018 collaboration with streetwear brand A Bathing Ape. Comprised of several key Adidas items, the collection is set to drop at the end of this month.
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