Adidas Introduces the Beyond the Streets Collection
Adidas Skateboarding and Beyond the Streets announce the release of the Mark Maker/Rule Breaker collaborative collection. Designed by a select lineup of artists participating in the Beyond the Streets, the new collection finds inspiration in a number of street signs and graffiti.
The Mark Maker/Rule Breaker collection consists of two primary principles of graffiti (and skateboarding)—mark making and rule breaking—celebrating the idea of personal creativity and expression. With a shared history of creative rebellion, the collection includes custom designed T-shirts, tote bags, pins, and skateboard decks that will be exclusively available for purchase at the BTS Gift Shop starting May 6. Proceeds from the sales will go directly to Stoked Mentoring, the non-profit partner for the exhibition, to further its mission of empowering and supporting the youth of Southern California through mentorship in action sports and the arts.
Designed in association with Stay High 149, Martha Cooper, KC Ortiz, Kristofferson San Pablo and Jason Revok, each individual piece features a personal touch from the artist and designer.
Along with the Adidas collection drop, the Three Stripes and Roger Gastman's BEYOND THE STREETS will unveil the recreation of the iconic Venice Pavilion at the largest touring street art exhibition in Los Angeles on May 6 and will run through July 6. The BTS exhibit will then head to New York City with more global locations to be announced.
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