Sneakers N Stuff Opens NYC Store

One of the world’s leading sneaker boutiques, Sneakersnstuff, will open it's first U.S. location in New York City on Wed., Dec. 20. Located in the Meatpacking District area of NYC, the brand new retail space counts with a concept shop and bar, designed by Swedish Architect Jenny Askenfors of Bofink Design Studio.

The space accommodates multiple areas for artist and brand activations with the likes of adidas Originals, Nike, New Balance, Reebok, Stussy, MadeMe, Reigning Champ, The North Face, Aries, and their own SNS brand. The bar, opening in early 2018, will be ran by some of Sweden’s most notable restaurateurs and will host both brand-activated events as well as night parties.

Design details include four mirrors inspired by four different buildings in NYC—the Iron building, the Chrysler building, Freedom Tower, and the New York Life Building. The shop used to be an old garage, so for one of the main sneaker display pieces, SNS decided to crush a Swedish car (a Volvo) filled with sneakers from founders Erik and Peter’s collections. There is a cash desk inspired by the Brooklyn Bridge and a display table modeled after a giant hamburger as a cheeky nod to when Erik and Peter could only afford to eat burgers on their early NYC trips. Every detail from the furniture to fixtures pulls from both Scandinavian design heritage and New York City inspirations.

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