Action Bronson Teams Up With Packer and Starter for BCU Apparel Collection
In celebration of Action Bronson’s forthcoming release, Blue Chips 7000, the Queens rapper teams up with New Jersey retailer Packer Shoes and sportswear company Starter for the release of a limited edition team apparel collection themed after Bronson’s mixtape series and the 1994 basketball drama film, Blue Chips.
Action’s collection with Starter and Packer will feature a wide assortment of products that include—a coach jacket, basketball jerseys and shorts, a graphic t-shirt and two corduroy hats. Taking cues from Blue Chips’ home and away basketball kits of the Western University Dolphins in Los Angeles, Packer Shoes and Starter release a blue and yellow collection paying tribute to the team’s colorways.
Along with the news of the upcoming collection, today Packer Shoes released a short video commercial starring Action Bronson, to help promote the launch of the collection.
The Action Bronson x Packer Shoes x Starter BCU team apparel collection will be released Fri., Aug. 25, from 1 p.m. to 5 p.m. during a special launch event at the Gansevoort Market in New York City hosted by Packer Shoes.